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Specializing in B2B trade public relations for small to mid-sized high-technology companies.You have an exciting new product to introduce, and you'd like to get it in front of the national trade media. The task, however, seems overwhelming. You need to position the product, develop an electronic media kit, and contact the right editors and producers with a personal approach that will not be discarded as spam—an approach that will get your product the attention it deserves. Who can you call? You're getting ready to launch your company's new web site, but you know that something is missing. You're working with a great development and design firm, but you need a content manager to turn your company's message into copy that defines, informs, and sells. You've struggled as long as you can to put words on paper on your own—and there are so many other ways you could be using your time to benefit your organization. Who can you call? Your customers love your products, and you have a backlog of exciting successes to publicize. You've read articles in your field's trade publications about the successes of other companies in your market—and you know that a few stories like these about your company could help move you to the next level in sales and growth. Getting the article written and placed in a trade magazine, however, goes beyond your expertise. Who can you call? You've got a longer story to tell: a system to train companies to work more efficiently, a method that motivates people to change their lives, a company history to publish for a milestone corporate anniversary. No one you know has ever written a book before. Who can you call? | ||||||||||
