Specialties

 
 


Minetor & Company has years of experience in providing marketing communications services to specific industries. Would you like to see our work? Please contact us to schedule a meeting.

Theatre technology. Randi Minetor played a key role as copywriter and media relations specialist in the launch of the Vortek® automated rigging system. With the sale of Vortek to Daktronics, Minetor & Company became the trade public relations agency for J.R. Clancy, Inc., the industry's leading rigging design, manufacturing and installation company. She has also handled media relations and copywriting for Sapsis Rigging and See Factor Industry.


Environment. Randi Minetor writes on environmental issues in the printing and industrial sectors. She is an advisory board member with the Genesee Land Trust and an author of more than 35 books on America's national parks, New York State’s great outdoors, and bird and wildflower identification.


Industrial manufacturing. Whether your product is basic or highly technical, designed on contract or a newly patented invention, Minetor & Company knows the trials and tribulations of just-in-time production, precision manufacturing, customer service, warehousing and distribution. No industry is too arcane: Randi Minetor has written about municipal stormwater and wastewater management, electricity generation, methane capture, instrumentation, construction of giant telescopes, industrial printing and publishing, and a wide range of technologies.


Non-profit foundations.  Randi Minetor writes case statements for capital campaigns, newsletters, annual reports, scripts for events, and fundraising appeal materials.  Our clients have included capital campaigns for St. Ann’s Foundation, Genesee Land Trust and the University of Rochester Medical Center, and fundraising letters and materials for literally dozens of universities, hospitals and community colleges.

Our areas of expertise