Minetor & Company updates Pitman Company's image

How did Pitman Company, the nation's leading distributor of graphic arts products, update its image as the company became a full solution supplier in commercial printing's digital arena?

Minetor & Company provided the verbal and visual style that made heads turn at trade shows, popped off the pages of trade magazines and left positive impressions with prospects across the country.

Randi Minetor worked one-on-one with Pitman's vice-president of digital imaging to create materials that told the story of Pitman's expertise in computer-to-plate technology and the printing industry's all-digital workflow. The completed communications package-brochure/folder, case histories of successful installations, news releases for trade media, full-page trade ads and special animated segments for Pitman's trade show displays-gave the 100-year-old industry leader a brand-new image in the digital marketplace.

See the full-page trade ad (PDF).
See the digital solutions package (PDF).