Minetor & Company raises visibility of Telog Instruments

Reaching out to the sewer and water management organizations in U.S. municipalities requires a straightforward, no-nonsense approach, demonstrating expertise while reassuring upper level managers that their decision to buy your product is the best use of the taxpayers' dollars.

Telog Instruments already enjoyed a leading position in the industry because of the high quality of its remote telemetry units (RTUs) that transmit information about water levels to engineers, who need this data to find problems in water flow before they become flood situations. When coupled with Telog's proprietary Enterprise data management system, the solidly dependable RTUs give Telog a major edge over its competitors. The company's products sell well without promotion-but to take the company to the next level, its management recognized the need to reach out to prospects and referral sources their sales reps may not find on their own.

Minetor & Company filled the gap between Telog and the trade media by supplying case history and expertise articles and new product announcement releases, and by contacting editors at key publications with personal invitations to visit the Telog booth at important trade shows like AWWA and WEFTEC.

Placements in leading trade publications have provided Telog with a steady stream of materials to hand to prospects, cementing the company's reputation and building a stronger "sell" for its busy sales staff.

Read a Telog expertise article.